iPinion Launches Passive Data Collection Platform miVue for Multiple Mobile OS
January 20th, 2012
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Today, iPinion announced its launch of miVue passive data collection platform across three leading mobile OS: iOS, Android and Blackberry. iPinion launched its survey data collection platform in 2010 for iOS and subsequently expanded its offering to other mobile OS.
miVue, the latest addition from iPinion, captures and tracks up to 24 different data points from the user devices that allow for deeper understanding of the consumer behaviour. For instance, miVue reports the website visits, bookmarks, music played, camera use, text and call volumes, apps used, app downloads. On top of it, miVue provides information on when and where these are performed, by putting time and location stamps to these data. Read more…